Google Now Selling Virtual Ads on Real Real Estate

Last year I posted on Google modifying representations of reality (Streetview) and hypothesized about the potential problems. Now we have a potential real world test case as Google might be selling advertisements inside Google Maps:

This patent, which was originally filed on July 7, 2008, describes a new system for promoting ads in online mapping applications. In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.

Read more at RWW.

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